By Cecilia Chiluba 
Zambia Tourism Agency (ZTA) has disclosed that the highly anticipated Zambia Travel Expo (ZATEX) is expected to host over 1,500 attendees, including international buyers, industry stakeholders, media representatives, and tourism enthusiasts.
ZTA is set to host the first ever expo in collaboration with Ministry of Tourism and the Tourism Council of Zambia (TCZ) from June 5th to 7th, 2025.
The premier tourism and travel expo is set to showcase Zambia’s vibrant tourism offerings to a global audience and position the country as a must-visit destination.
The expo is the flagship initiative aimed at repositioning Zambia as a competitive and compelling tourism destination and boosting revenue for the tourism industry in the country.
ZTA Chief Executive Officer Matongo Matamwandi said the expo will feature a dedicated platform for 28 hosted buyers from key source markets including Spain, United Kingdom, Poland, South Africa, Botswana, Malawi and Zimbabwe.
“The hosted buyers are part of the international tourism trade that markets and sells destinations around the world,” Mr. Matamwandi explained.
He further disclosed that the hosted buyers are actively engaging in business -to-business (B2B) networking with the 50 local operators, fostering meaningful connections and collaborations within the tourism industry.
“This year’s theme, Sustainable Tourism: Driving Inclusive Growth, reflects Zambia’s commitment to fostering a tourism sector that benefits all stakeholders.”
“It underscores the role of tourism in creating economic opportunities for all,” he said.
Mr. Matamwandi emphasized that ZATEX 2025 will demonstrate how Zambia’s tourism industry can contribute to economic growth while ensuring that no one is left behind.
“This year’s ZATEX is unique because of its dual appeal to both trade professions and consumer market.”
“The first two days will be characterized by business-to-business (B2B) activities and tourism education segment while the third day is open to the public, enabling direct business-to-consumer (B2C) interactions stimulate domestic tourism demand,” Mr. Matamwandi stated.
He further emphasized that the expo underscores Zambia’s commitment to promoting sustainable tourism and fostering economic growth through such marketing activities.
This is according to a statement made available by ZTA Manager Communication and Corporate Affairs, Hildah Mwape.